Essential Design

Essential Design develops change-inspiring innovation strategies. By creating products and services that empower individuals and businesses, we bring strategy to life. Our shared principles motivate incredible people to reach their full creative potential. We support and challenge one another in order to create the greatest strategy and product solutions available.

Great connected / IoT products & systems are difficult to design because multiple development ideologies should be integrated at the same time: data must transform into valuable information, data visualizations should be evident, the digital user interface must also be simple yet complete, the physical product design and architecture must be correct, and access for all stakeholders must be simple, reliable, and robust.

When it comes to developing concrete success criteria, we adopt a holistic approach. This rigor lays the groundwork for our long-term success, offering a framework that we can use to keep growth goals in mind as we progress through each phase of the design.